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Middle East and Africa mobile operator Zain Group will cut about 2,000 staff over the period to 2011 under a new programme aimed at cutting costs and boosting its margins. Zain said in a statement that its new programme 'Drive2011' will help propel the company towards its 2011 target of becoming one of the top 10 mobile operators in the world. Zain Group CEO Saad Al Barrak told a meeting with senior executives from all 22 African and Middle East operations that the programme is expected to maximise economies of scale and realise significant efficiencies, allowing Zain to provide services at an optimum cost structure. Drive2011 is expected to improve Zain's operating margin by 5 percent within 12 months. Zain operations in Iraq, Jordan, Kenya, Kuwait, Malawi and Sierra Leone have already begun the process. The majority of the 2,000 staff to be let go will continue working for Zain as outsourced contractors. The 13 percent workforce reduction will focus on customer-facing services and commercial activities while centralizing or outsourcing some back office and non-core functions to strategic partners.
http://www.telecompaper.com/news/article.aspx?cid=670250
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