Sunday, April 26, 2009

Why the iPhone is giving Apple telephone-number profits

Nokia has just announced its worst-ever results. The mobile phone business is having to adjust to the idea that perhaps markets don’t expand indefinitely. Gloomy forecasts abound. But then Apple unveils second-quarter profits of $1.21bn (£822m) and $8.16bn in sales - way ahead of Wall Street expectations. And this despite the fact that sales of the company’s desktop and notebook computers were down by 3% - which could be a reflection of general economic conditions, or of the growing popularity of netbooks, a product-genre that Apple executives currently affect to despise. (So stay tuned for the Apple netbook.)

So what’s behind Apple’s rosy numbers? Answer: its new mobile phone business. Sales of the iPhone doubled to 3.79m units from the same quarter last year, a development that also helped its US network partner, AT&T, which saw its profits dip less than expected because of all those new iPhone subscribers.

To read this report in The Observer in full, see:
http://www.guardian.co.uk/media/2009/apr/26/iphone-apple-sales

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